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Karlsruher Institut für Technologie (KIT)

Institut für Germanistik: Literatur, Sprache, Medien

Kaiserstr. 12, Geb. 20.30
D-76131 Karlsruhe

Campusplan (Planquadrat G5)

Food Risk Communication (FoodRisC)

FoodRisC seeks to characterise key configurations of food risk/benefit relationships and the consequent implications for risk communicators. It will develop recommendations about the unique potential of new social media and provide a systematic understanding of how consumers deal with food risk information. The project will identify the barriers to communicating to consumers across Europe and identify key socio-psychological and socio-demographic characteristics that affect food risk perceptions.


Laufzeit: 07/2010 – 07/2013

Förderer: Europäische Kommission, FP 7